This Privacy Policy explains exactly what personal information milwim collects from Pakistani players, why we collect it, how it is stored and protected, who it is shared with, and what rights you hold over your own data. Your privacy is not an afterthought at milwim — it is a platform obligation.
Data Controller Statement
milwim ("the platform", "we", "us", "our") is the data controller responsible for the personal information of all individuals who register for a milwim account or otherwise interact with the milwim platform. This Privacy Policy is addressed to all milwim account holders and visitors, including English-speaking Pakistani players in Karachi, Lahore, Islamabad, Faisalabad, Rawalpindi, and all other cities across Pakistan.
By creating a milwim account, completing the milwim login process, or otherwise using any product or feature on the milwim platform — including the sportsbook, milwim Casino, cricket betting, slot games, and MT Live — you acknowledge that you have read and understood this Privacy Policy and consent to the collection and processing of your personal data as described herein.
milwim processes personal data in accordance with the obligations imposed by its international gaming licence, which includes specific data protection requirements governing how player information is collected, retained, secured, and, where applicable, shared with regulatory bodies. We do not sell personal data to third-party marketing companies. We do not share your data with unaffiliated third parties except as described in Section 5 of this policy.
Data Minimisation Principle: milwim collects only the personal data that is strictly necessary for the lawful operation of the platform, fulfilment of regulatory obligations, and delivery of services to Pakistani players. We do not collect data speculatively or for purposes inconsistent with those disclosed in this Privacy Policy.
Core Privacy Principles
milwim's approach to data privacy is shaped by six foundational principles that apply to every piece of personal information we hold for Pakistani players and international account holders alike.
milwim collects personal data only for specific, explicit, and legitimate purposes — account registration, KYC verification, payment processing, regulatory compliance, and responsible gaming obligations. Your data is never used for purposes beyond those disclosed in this Privacy Policy without your prior consent.
All personal data held by milwim is stored on secured servers with access restricted to authorised personnel only. milwim applies 256-bit SSL encryption to all data in transit and industry-standard encryption at rest for sensitive fields including passwords, payment card references, and identity document data.
milwim takes reasonable steps to ensure that personal data held on your milwim account is accurate and kept up to date. You are responsible for maintaining the accuracy of your profile information. You may update your registered details at any time through the account settings panel, subject to re-verification where required.
milwim does not retain personal data for longer than is necessary for the purposes for which it was collected, or for longer than is required under our international licensing obligations. Retention schedules are reviewed periodically. Data that is no longer required is securely deleted or anonymised in a manner that prevents re-identification.
milwim respects your right to access, correct, port, and in certain circumstances delete the personal data we hold about you. These rights are not conditional on you remaining an active account holder — former milwim account holders may also exercise data rights subject to retention obligations imposed by our licensing authority.
milwim does not sell, rent, or trade your personal data to third-party marketing companies, data brokers, or advertisers. Any sharing of personal data is limited to the specific categories of recipients described in Section 5 of this Privacy Policy and is conducted only where a legitimate legal basis for sharing exists.
milwim collects the following categories of personal information from account holders and platform visitors:
| Category | Specific Data Points | Required / Optional |
|---|---|---|
| Identity Data | Full legal name, date of birth, nationality, government-issued ID number | Required (KYC) |
| Contact Data | Email address, mobile phone number, residential address (city, province, postal code) | Required |
| Financial Data | Payment method reference (JazzCash/EasyPaisa account, HBL/UBL/Meezan Bank account details), transaction history, PKR deposit and withdrawal amounts | Required |
| Account Data | Username, encrypted password, account creation date, login history, session timestamps | Required |
| Behavioural Data | Betting history, gaming activity, wagered amounts, win/loss records, bonus usage patterns | Automatic |
| Technical Data | IP address, device type, operating system, browser type, geolocation data (country/city level) | Automatic |
| Communication Data | Live chat transcripts, support email correspondence, feedback submissions | Where applicable |
| Document Data | Copies of identity documents (CNIC, passport), proof of address documents, source of funds documentation | Required (KYC) |
milwim does not knowingly collect sensitive personal data such as racial or ethnic origin, political opinions, religious beliefs, health data, or biometric data beyond what is inherent in standard identity document verification processes.
milwim collects personal data through the following channels and mechanisms:
milwim uses collected personal data for the following specific purposes:
milwim processes personal data under the following legal bases, each of which applies to the specific processing activities described:
milwim does not sell personal data. We share personal data only in the following strictly defined circumstances:
International Transfers: Some of the third-party service providers engaged by milwim may process personal data outside Pakistan. Where such transfers occur, milwim ensures that appropriate safeguards — including contractual protections consistent with international data protection standards — are in place before any transfer takes place.
milwim retains personal data for the periods set out below. These periods reflect both our operational requirements and the mandatory retention obligations imposed by our international gaming licence:
| Data Category | Retention Period | Basis |
|---|---|---|
| Account and identity data | Duration of account + 5 years post-closure | Licensing obligation / AML compliance |
| Transaction and financial records | Duration of account + 7 years post-closure | Licensing obligation / financial regulation |
| KYC document copies | Duration of account + 5 years post-closure | Licensing obligation |
| Betting and gaming activity logs | Duration of account + 5 years post-closure | Licensing obligation / dispute resolution |
| Support communications | 3 years from last interaction | Legitimate interest / dispute resolution |
| Marketing consent records | Until consent is withdrawn + 3 years | Legal obligation (proof of consent) |
| Technical and session logs | 12 months on a rolling basis | Security / fraud detection |
Upon expiry of the applicable retention period, personal data is securely deleted or irreversibly anonymised. Anonymised data may be retained indefinitely for statistical and platform improvement purposes as it can no longer be linked to any identifiable individual.
milwim implements a layered security framework to protect personal data against unauthorised access, disclosure, alteration, and destruction. Key security measures in place include:
While milwim takes all reasonable and technically feasible measures to protect your personal data, no online platform can guarantee absolute security against all possible threats. You are equally responsible for maintaining the security of your milwim login credentials and for notifying us promptly of any suspected compromise.
milwim uses cookies and similar tracking technologies on the platform. The following categories of cookies are used:
Non-essential cookies (functional and analytics categories) require your consent before being placed. You may manage your cookie preferences through the cookie settings panel available on the milwim platform. Note that disabling functional cookies may affect the quality of your milwim experience. milwim does not use third-party advertising or behavioural profiling cookies.
As a milwim account holder, you hold the following rights in respect of your personal data. These rights apply subject to applicable legal exceptions and milwim's retention obligations under its international gaming licence:
To exercise any of the above rights, contact milwim's data support team at [email protected] with the subject line "Data Rights Request" and include your registered milwim account username. milwim may request proof of identity before processing a data rights request to prevent unauthorised access to another person's data.
milwim is strictly prohibited from being used by individuals under 21 years of age. milwim does not knowingly collect personal data from minors. The platform applies mandatory age verification at the point of account registration and again before processing the first withdrawal.
If we discover that personal data has been collected from an individual under 21 years of age, milwim will immediately close the associated account, forfeit any balance in accordance with applicable regulatory requirements, and securely delete all personal data collected in connection with that account, subject only to any mandatory retention obligations that apply regardless of account holder age.
If you believe that a minor has accessed or registered on the milwim platform, please notify us immediately at [email protected] so that we may investigate and take appropriate action without delay.
milwim reserves the right to update or amend this Privacy Policy at any time to reflect changes in our data processing practices, applicable law, or our international licensing obligations. The effective date at the top of this page will be updated whenever a material change is made.
Where a change is material — meaning it meaningfully alters how we use your personal data or affects your rights — milwim will notify registered account holders via the email address held on their milwim account profile before the change takes effect. For non-material clarifications or administrative updates, the updated policy will be published on this page without individual notification.
Continued use of the milwim platform following publication of an updated Privacy Policy constitutes your acknowledgement of the revised terms. If you do not agree with any amendment, you should close your milwim account and cease using the platform before the effective date of the change.
All data protection enquiries, data rights requests, privacy complaints, and questions regarding this milwim Privacy Policy should be directed to the milwim data support team through the following channels:
When submitting a data rights request, please include your registered milwim account username and a clear description of the right you wish to exercise. milwim may require proof of identity before actioning any request that involves disclosure, modification, or deletion of personal data.
Your Data, Your Platform
By using the milwim platform you confirm you have read and understood this Privacy Policy. milwim is strictly for players aged 21 and above. Your personal data is handled with the care it deserves.